Fiduciary-First. Independent. Specialized.

Make Expert Financial Decisions
Without the Time Investment
Proudly serving specialists at 15+ institutions and growing

We help high-performing specialists recoup life’s most valuable asset: time

“You need to have someone to guide you through these processes. It’s like you need a physician to guide you through your health.”

Helen Khilkin-Sogoloff, M.D.
Lung & Thoracic Cancer, Pulmonology

The True Cost of DIY Finance
Time ROI = 10:1

What are the benefits of delegating to a fiduciary team?

1.

Specialist Know-How

Certified financial planners (CFP®) are considered the gold standard for providing impartial, expert financial advice. Similar to the gold standard in accounting i.e. a practicing certified public accountant (CPA), a practicing CFP® typically owns the financial planning process of co-creating and executing the financial roadmap.

In addition, a CFP® undergoes rigorous education, training and ethical standards, which ensures they are best-in-class for providing an expert solution that is within your best interest (fiduciary) as well as your ‘comfort’ parameters.

2.

Full-time commitment v. part-time inclination

There is no greater pursuit than actively planning for you and your family’s financial future.

The challenge is you are also responsible for your day-job, quite literally providing life-saving treatments and in many cases, supporting your household financially.

Whereas you may experience ‘okay’ results spending every moment of your non-working time micromanaging your finances (or perhaps cutting into leisure or familial time), a full-time, 2080+ hours/year CERTIFIED FINANCIAL PLANNER™ is required for achieving optimal results in the most efficient manner. 

3.

Integrated parts. Greater outcomes.

When delegating to a CFP®-led fiduciary advisory team, you’re elevating yourself out of the day-to-day role and creating economies of scale.

Instead of spending, for example, 6.3 hours a week on your financial planning (2024 Motley Fool Ascent Survey), you can instead spend 15-18 mins during a quick check-in call with your team, synthesizing takeaways and getting back to what you enjoy.

Not to mention: your results can be greatly amplified when leveraging a CFP® professional who specializes in comprehensive financial planning — the same way you might achieve better outcomes if you enlist the help of a FACS who specializes in knee replacement when handling severe osteoarthritis.

4.

Operational efficiency and pass through savings

The concept of savings is not only numerical — savings can also be accrued in terms of time. Our greatest value driver is helping specialists recoup the time typically spent on financial matters through accelerating the learning curve and effective delegation; allowing them to essentially manage the expert team responsible, not the overall process nor execution.

More importantly, a well-built out support team and ‘family office model’ can help capitalize on efficiencies through the seamless coordination of all financial planning elements — from retirement planning to investments to tax mitigation to estate decumulation strategies.

Simply put: having a CFP®-led advisory team helping you manage and execute the finer details can help free up time for you to upskill, take on more shifts or simply focus on the big picture planning for you and your family.

5.

Do more of what you want to do, not what you have to do

Perhaps most important of all: the ability to delegate your financial planning to a specialist affords you the luxury to finally do more of what you want to do, not what you have to do. 

When you enlist the help of a fiduciary advisory team (instead of doing everything on your own), you essentially ‘buy back’ time and the ultimate peace of mind: your financial roadmap is being executed on, calibrated and monitored at the highest level — at all hours of the day — with an expert team serving you with the same dedication you bring to your practice.

Why Partner With Prolific?

Continuity of leadership

As an independent firm, we are not subject to the pressures PE/VC capital can potentially create. Instead, we commit ourselves fully to delivering a client experience that is befitting of our specialist clientele; this has been our mission for 50 years across 3 generations of leadership — starting with Hy Groman, then Richard S. Birnbaum, MSFS, AEP® and now with Rocky Budhram, CFP® at the helm.

Fiduciary standard of service

In an industry marred by opacity, our business structure / filings (RIA) and talent acquisition process (CFP® or higher) ensure you are always working with a fiduciary who is legally bound to act in your and your family’s best interest.

On-call, partnering seamlessly throughout your day

Understanding the balance between ‘time is of the essence’ and prioritization, we work on-call hours — responding in kind to the specialist lifestyle. We proactively communicate to clients, prompting judiciously as needed and in concert with real-time updates through their client portal.

Tech-forward & security-first

The nexus between finance and technology is where we focus our operational time as an outsized benefit to our clients. We employ specialist teams whose sole purpose is to source, vet and systematically add software to our tech stack — fintech that adds transparency to the planning process, capturing efficiency upside and keeping security top-of-mind.

Creative problem solving

There is no monopoly on good ideas and our clients have seen the benefit in this guiding principle. We have been called on to solve some of the most complex, multi-dimensional challenges for our clients; validating a knowledge base of thousands of specialist-specific data points to create a repertoire of solutions with an above-average propensity for success

Purpose-built for specialists

Specialists demand time efficiency, precise execution and a modular working arrangement based on their lifestyle. With a deep understanding of the extrinsic (and intrinsic) factors at play, we develop, iterate and optimize our business model to best serve the specialist lifestyle — from the continuing education of our experts, to the fee-only service model to the family office operational skills needed to help our clients succeed. 

What Our Clients Say

“We can do the kind of traveling we want. We can live in the kind of community and the kind of house we want. That’s to me the most financially secure thing…I can do what I want.”

“People were very willing to say, here is where you sit now. But that’s the easy part of the analysis. The difficult part is [understanding] where you want to be in 5 or 10 years and how can we get you there.”

“So firms like Prolific ideally should be very, very central to human development…People would be making better decisions.”

“As I tell my patients, all the wheels in this country have been invented. You just need to find the right one for yourself [and] you need to have the right advisors.”
Success Metrics

3

Generations of leadership, continuity of values and overarching mission

328+

Average hours saved per client household / year

98%

Client retention and satisfaction